The Identity and Passport Service has published details of its marketing and communications spend so far on the National Identity Scheme (ID card) – an outlay that equals £300 per applicant so far.
read more [1]
Links:
[1] http://www.publictechnology.net/sector/central-gov/13m-spent-id-card-marketing-so-far
[2] http://www.publictechnology.net/sector/central-gov/13m-spent-id-card-marketing-so-far